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Unique Selling Proposition (USP)
 
You Will Have a Message that Creates a Reaction: a Message that is Different than Your Competition and Stays in Your Prospect’s Mind to Be Used Powerfully Over Every Medium of Communication - Web, PR, Advertising and Face-to-Face Contacts.
 
 
 
THE MOST IMPORTANT ASPECT OF YOUR BUSINESS GROWTH

The Corporate Message is the most important part of your communications. When your message is complete, it will be two words of a sentence that you will consistently use to sell your service whether you are at a party, or a meeting with a prospect. A good corporate message is sticky, and inspires your prospects to talk about your company when you are not meeting with them. Your corporate message will be the virus that spreads your service across your industry. Vinton Moss will review your company's benefits, services, sales pitches, value proposition, and present a corporate message and brand name. It is not required but suggested that the company's corporate message becomes the primary brand name. Additional info: http://en.wikipedia.org/wiki/Unique_selling_point

BENEFITS

Increased Client Referrals

Faster Market Awareness

Become Differentiated from Your Competition

Break Through Your Sales Barriers

Pull New Customers to the Service

DELIVERABLES

Established Point of Differentiation

Established Name

Established Core Values

Written Company Mission Statement & Mantra

Entire Company is United on a Common Goal



NEXT PHASE II, PART I, BRANDING


 
 

RESEARCH
BUSINESS ASSESSMENT
STRATEGY & PLANNING
USP DEVELOPMENT
BRANDING
CONTENT DEVELOPMENT
EYEPATH DESIGN™
WEBSITE DESIGN & BUSINESS AUTOMATION
SALES OPTIMIZATION
ADVERTISING
LEAD GENERATION
DIRECT RESPONSE MARKETING
PUBLIC RELATIONS




 
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