BILLING TREE COLLECTION TREE

We began working with BillingTree in March of 2016. They wanted to expand their collection agency payment processing portfolio. We identified a disconnect between the service and how the agency saw the service. “You’re too expensive and we already have a processor, thanks.” Was a common response. We created the Collection Tree to articulate the value BillingTree’s software. In addition, we drove home Billing Tree’s banking system. It’s a fortress. Payment Processors come and go but they have backup banks on top of backup banks to make sure agencies are able to process transactions every time.  Branding and Collateral were created and then we marketed to over 4,500 agencies with a 12% response for more information.

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