BKPAYS

We began working with ARMSCO, Inc in early 2016. We created the brand BKPAYS which is an interesting name because most BK's don't pay. Most suppliers don't get paid when a business files for bankruptcy. It was a good direction because it worked. Our attornies negotiate so that the suppliers get paid about 20-30% versus nothing. We needed to change the stigma attached to BK's. We marketed to six thousand banks and credit unions and received a 12% response on our final campaign. 

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