Assessment will provide your company with a clear direction
for your marketing resources over a 12-30 month period
based on your company’s goals.
will define existing industry trends and introduce ideas
for specialization in untapped markets.
Assessment will define the characteristics of your service
that make it superior or inferior to competitive substitutes.
You and VM will inquire to establish a Unique Selling
Proposition that will be used to send a clear concise
message to your prospects, clients and vendors, pertaining
to the value of your services in the collections industry.
Assessment will provide your company with an organized
database of marketing content that can be used in all
mediums of communication.
Assessment will provide your company with suggestions
on the most effective mediums of communication (advertising,
direct response, PR, etc.)
Assessment will provide answers to survey questions.
Answers will be edited and made legible to be distributed
throughout the organization and influence the direction
of your company.
Assessment will define the most effective services and
price point that will satisfy your company’s new
& current customers.
Assessment will help define how your company will create
the ideal promotion, price, service and message that
will acquire additional marketshare.
Assessment will help discover what environmental factors
your organization’s marketing department cannot
control. These include outside social, economic, technological,
competitive and regulatory forces.
Assessment will define and refine the hierarchy of your
Assessment will help define how you will create additional
value for your clients, vendors and target market.
PHASE I, PART III, STRATEGY & PLANNING